Healthcare digital experience that drives results.
Senior-level UX strategy, research, and design, led personally on every engagement, without the overhead, hand-offs, or bureaucracy of a large agency.
Your digital experience should be working harder than it is.
Most healthcare organizations know their digital experience is falling short. Patients can't find the right provider, can't navigate the scheduling flow, and end up calling instead of converting. High-value procedure volume stays flat. Portal adoption lags. And the agencies you hire to fix it hand the work to the B-team while still billing A-team rates.
Then there's AI. Everyone is talking about it, few agencies actually understand it, and almost none know how to apply it responsibly in a healthcare context.
The problem isn't a lack of investment. It's a lack of the right expertise, applied at the right level.
What makes me different.
Senior expertise on every project. Not just on the pitch.
I have 20+ years of UX strategy, research, and design leadership, across healthcare, e-commerce, and enterprise. Every engagement is led personally. You'll never be handed off to someone who wasn't in the room when your strategy was defined.
Cross-industry thinking healthcare agencies can't offer.
From Nike's B2B self-service platform to Sotheby's luxury customer experience, I bring proven solutions from industries that have set the bar for digital experience, and apply them to healthcare where they're still rare. The organizations winning patients online are borrowing from e-commerce, DTC insurgents, and luxury experiences. Your competitors probably haven't figured that out yet. Healthcare agencies certainly don’t know how to do that.
Healthcare-native expertise. Not a learning curve billed to you.
Hundreds of hours of interviews, focus groups, workshops, and user research with patients and providers. Deep expertise in HIPAA compliance, EMR integration — Epic, Cerner, Athenahealth — patient portal design, and Digital Front Door strategy. After five years directing UX at one of the nation's top healthcare digital agencies, I know what drives outcomes in this industry and what wastes budget.
Full-service capability. One relationship. No silos.
Through a curated network of specialist partners, I can deliver virtually any digital service: development, analytics, marketing, content creation, and more, all coordinated under one strategic lead. You get the depth of a large agency and the consistency of an experienced partner who knows your needs and team, without the bureaucracy, the markups, or the feeling of competing for your agency’s attention.
Straight advice. No hype, no panic.
The digital landscape moves fast, and there's no shortage of vendors, consultants, and think pieces telling you that everything is urgent and everything is transformative. My job is to cut through that noise, to give you an honest read on what actually matters for your organization, what's worth acting on now, and what you can safely ignore. No technology evangelism. No fear-mongering. Just clear-eyed guidance grounded in experience, so you can make confident decisions and move forward without second-guessing yourself.
What I do.
From setting strategy to designing the experience to measuring outcomes, I can cover the full scope of digital work healthcare organizations need; with partners standing by when the situation demands.
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Transform your digital presence with experience design built around how patients, members, and providers actually think and behave — from high-level strategy to final interface.
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Understand your patients and members at a deeper level. User interviews, usability testing, journey mapping, and data analysis that turn real behavior into clear strategic direction.
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Specialized expertise in the Digital Front Door, patient portal design, EMR integration, and HIPAA-compliant product desig, built over years of work at the forefront of healthcare digital transformation.
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Design the full patient and member experience across every channel — web, mobile, call center, and in-person — so every touchpoint reinforces the last.
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Step back from the day-to-day and look at the bigger picture. From trend spotting and future visioning to needs assessments, gap analysis, and facilitated workshops, this is strategy work designed to align your team, clarify your direction, and make sure you're building the right things, right.
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Through my partner network, access full-stack development, analytics, digital marketing, SEO, content creation, and virtually any other digital capability your project requires.
Work that moves the needle.
Selected clients and results from my 20+ years of experience.
Healthcare
Commercial
Websites
Revenue per appointment increased by 189% for tracked healthcare clients
Powered a $6.4 million online auction for Sotheby’s
Mobile Apps
17,000 active monthly users achieved within one year for regional healthcare providers
7,000+ active monthly users for specialized children's hospital applications within one year
Financial Impact
Nike Global Sales generated $380 million in its first year of deployment
Quarterly revenue expansion from $3.8M to $9M for large academic health systems
Every digital capability. One point of contact.
Good UX strategy often reveals needs that go beyond design: development, analytics, marketing, content. Rather than send you to find other vendors and manage multiple relationships, I work with a trusted network of specialist partners across every digital discipline.
You get the right expertise for every part of your project, coordinated by someone who understands how all of it fits together. No silos. No gaps. No agency overhead.
Capabilities available through my network:
Development (web, mobile, portal)
Analytics & data
Digital marketing & SEO
Content strategy & creation
Artificial Intelligence & Machine Learning
And more
We also work well with others.
Most clients come with existing relationships. My teams are built to integrate: with your internal teams, with agencies you already work with, and with third-party contractors and vendors already in your ecosystem. If your agency partner is stretched thin, behind on a project, or needs support they don't have in-house, we can step in without stepping on toes. The goal is always a better outcome for you, regardless of who else is at the table.
Not sure where to start? That's fine.
Whether you have a defined project, a problem you're trying to solve, a question, or just the sense that things could be better, the best first step is a conversation. I’ll tell you where to get help, whether it’s with me, one of my partners, or somewhere else completely.
No pitch decks. No agency dog-and-pony. Just a direct conversation about your situation.